My name is Andreas Puffert. I am a Digital Business & UX Strategist based in Sydney. I help companies turn digital potential into actionable strategies and solutions for tomorrow’s markets.
What drives me
I founded two companies, worked in Strategy Consulting for 10 years, and ran the New Business Ventures Department at BMW/MINI. I love to wrap my head around tricky business challenges like:
How to reinvent an existing business and strengthen its core?
How to create real customer value in the digital era?
How to build traction and make people fall in love?
How to improve my surfing in the lunch breaks?
Key Services
Identifying Tech-Driven Growth Opportunities
Explore and define new opportunities through AI & Digital Tech that reshape your strategy, offering, and business model.
Client Case
We need a clear understanding of which AI technologies improve our customer experience and how.Selected Actions
Tech-, Market- & Industry-Assessment | Expert Interviews | Customer Research | Feasibility Study | Deducing actionable Opportunity Areas
Creating Strong Narratives and Convincing Stories
Turn ideas into clear concepts and engaging stories to gain buy-in from customers, shareholders, and employees.
Client Case
We need a strong storyline & pitch deck to convince our Board about a new service offering.Selected Actions
Stakeholder Workshops | Storyline Development | Channel Selection | Visual Design | Polished Concepts
Developing New Business and Product Strategies
Create practical strategies for additional customer offerings that expand your core business or generate new revenue sources.
Client Case
We need an actionable strategy to create digital services that boost our core business.Selected Actions
Strategic Outline | Goal Definition | Opportunity Mapping | MVC(oncepts) | Boil-Down | User Validation & Product-Market-Fit | Integration Roadmap
Steering and Managing Project Execution
Guarantee efficient solution development and lead expert teams for speed, efficiency, and maximum value generation.
Client Case
We need a senior product owner to lead the development and rollout of a new customer service within 12 months.Selected Actions
Team Staffing | Project Management | Software Design | Testing | Marketing Plan | Launch planning
Clients and Voices
“Successful business and venture development involves connecting new and existing elements to create something that enhances the business or customer experience. Andreas has an exceptional talent for identifying these connections and advocating for their growth and success.”
– Tobias Keitel, CTO Offshore Wind RWE, Former President & CEO Voith Hydro
“Andreas has significantly enhanced the quality and impact of our strategy and innovation portfolio at Ray Sono. As a key member of our Strategic Advisory Board, he played a vital role in driving the company's growth and achieving our strategic goals.”
– Sebastian Krüger, CEO Ray Sono AG
Selected Chapters in my Vita
Leading Strategy & Innovation
RAY SONO
I built and led a team of 40 professionals from Strategy, AI Tech, Design, and UX/UI, assisting clients across various industries—including mobility, renewable energy, health, finance, and tech—in developing digital solutions that enhance the capabilities of their core business.
Running Green Tech Incubator
VOITH HYDRO X
Leading the GreenTech Incubator HYDROX, we developed solutions to foster innovation in the Hydro Energy Sector. One of these solutions is Hydro Pocket, the first fully mobile plant management system designed to improve operational efficiency. Launched in seven markets across three continents, it has received multiple awards for digital innovation and user experience.
Heading New Business Ventures BMW/MINI
Driving MINI’s transformation from an automotive brand to an urban lifestyle brand, I built and managed an interdisciplinary team across Munich, New York, and Shanghai to launch new customer-centric business areas, both physical and digital. Among other initiatives, the team developed the co-living offering MINI LIVING, the Brooklyn-based design center A/D/O, the startup accelerator program URBAN-X, a MINI Fashion collection, urban mobility solutions, and a digital platform that connects our new offerings into a cohesive urban customer experience.
Founder PropTech Startup DREY
I founded DREY with the mission to address the shortages of affordable housing and public spaces. We created the first branded living-as-a-service solution that promotes “big life on a small footprint.” DREY partnered with BMW/MINI to include modern mobility offerings and charging infrastructure at all locations.